Miguel Ramirez
The Van Gogh Museum and Armin van Buuren will be collaborating on a unique, one-off project.
On 21 October 2016, a special edition of the multimedia guide for museum visitors will be launched: Embrace Vincent.
For this version of the multimedia guide, Armin has selected 11 paintings by Vincent van Gogh, arguably the world’s best-known Dutch artist.
Embrace Vincent is a joint initiative with ALDA, global developer and promoter of electronic music brands and DJ concepts.
Launched as part of this year’s Amsterdam Dance Event, the special multimedia guide will be offered in Dutch and English, and will be available until 1 December 2016.
Embrace Vincent allows visitors to discover Van Buuren’s fascination with Vincent van Gogh. The acclaimed DJ provides personal commentary on 11 works drawn from the museum’s permanent collection, accompanied by music from his ‘Armin Only Embrace’ World Tour.
The music used in the multimedia guide will also be released as a separate album, entitled Club Embrace.
“After meeting Willem van Gogh and getting to know more about the museum, I was blown away. The paintings come to life, it’s hard to get them out of your head. And I instinctively linked the paintings to music. Van Gogh is inspirational, and he certainly inspired me,” explains Armin van Buuren.
In addition to the multimedia guide, Armin van Buuren will perform in a unique, one-off showcase at the Van Gogh Museum on Friday, 21 October 2016. An extremely limited number of tickets for this performance, part of the Amsterdam Dance Event, will be made available to fans of Vincent van Gogh and Armin van Buuren on their respective social media channels.
Axel Rüger, Director of the Van Gogh Museum: ‘This collaboration sees us bring music, art and the museum together. Each form of expression influences the other; culture works as a unifying force. The Embrace Vincent project allows us to highlight how Vincent’s legacy remains relevant. And more importantly, that this legacy is being passed down to future generations.”
Armin van Buuren’s upcoming album Club Embrace is available on pre-order here!
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