Miguel Ramirez
Asia-Pacific’s Electronic Music Conference (EMC) has today announced that the annual event will be taking place across two days and nights at multiple venues in Sydney’s Kings Cross & Darlinghurst entertainment precinct. The expanded EMC program expects to build on previous year’s success by attracting over 10,000 local, interstate and international music lovers to Sydney from December 2 to 4.
Recognised as one of the world’s leading electronic music conferences, EMC will this year grow beyond a daytime industry-focused convention by introducing a nighttime program of showcase events called EMC Play, set to take place in Kings Cross & Darlinghurst.
“For decades Kings Cross and Darlinghurst has been the beating heart of Sydney nightlife” said EMC founder Neil Ackland, “and our goal is for EMC to play an important role in shining a positive light on the area’s many great music venues, hotels, bars and restaurants.
Our vision for the next five years is to grow the event around this vibrant entertainment precinct where the industry can connect, learn and network by day, and music fans can discover new talent at multiple live music venues by night.”
Ackland added, “We make no secret that EMC aims to become the Asia-Pacific equivalent of international events like Amsterdam Dance Event and Miami Music Week. A key formula in all of their success is building the event around a localised entertainment precinct. When we looked at where in Sydney we could emulate this formula, there was really only one choice, King Cross.”
A conference schedule of panels, talks, masterclasses and round-table discussions will attract more than a 1,000 global industry leaders and aspiring electronic music artists to two key venues; the EMC Keynote Hall at the recently renovated Eternity Playhouse Theatre and the EMC Hub across all five levels of the Kings Cross Hotel. At night, EMC Play will light up Kings Cross with multiple showcase events in collaboration with Australia’s leading electronic labels and collectives.
EMC is also pleased to announce that Destination NSW is returning as a key strategic partner, with the aim of helping to grow the event, and attracting interstate and international visitors and creative professionals to NSW.
Deputy Premier and Minister for Tourism and Major Events Andrew Stoner said: “The development of NSW creative industries is a focus for the NSW Government, and encouraging creative minds to visit our great State through events such as the Electronic Music Conference is vital.”
EMC is a central part of ARIA Week and has the full support of Destination NSW, the City of Sydney, the Australia Council for the Arts, Sounds Australia and the Potts Point Partnership.
[button url=”http://www.electronicmusicconference.com.au/” style=”blue” size=”medium” type=”square” icon=”” target=”_blank”] EMC 2014 [/button]
[radium_embed_video title=”EMC 2014 Dates & Venue announced!” link=”http://youtu.be/luVjeI_JtlM” size=”” fullwidth=”no” lightbox=”no” thumbnail=””]
