Miguel Ramirez
The rumours were true! Simon Cowell has teamed up with SFX Entertainment & T-Mobile US to launch a talent show for EDM DJs and producers – Ultimate DJ.
Launching initially online, the music event competition will feature producer-challenges where DJs will be invited to submit recordings for fan voting via social media. From there, the competition will move on to live challenges and performances in SFX event venues.
“We have been developing this concept for a while but our partnership with SFX has been a real game-changer for this format. It made complete sense for us to collaborate with SFX with their access to the best up-and-coming DJs and their great marketing platform to build new DJ talent. And I’m delighted to have T-Mobile on board with their brilliant vision and innovation.” Simon Cowell says.
More details will be revealed soon. Check out ‘The DJ X-Factor’ parody video that was made back in 2012.
What are your thoughts on this new concept? Let us know!
